Taco Bell is changing the name of its namesake chain restaurant in honor to President John Kennedy, the company announced Monday.
The announcement comes a day after President Donald Trump called for a boycott of the fast-food chain and announced a ban on the Mexican national anthem.
President Donald Trump speaks during the Presidential Inauguration at the U.S. Capitol in Washington, Tuesday, Jan. 20, 2021.
Trump’s comments prompted a response from Taco Bell, which said the company has been a strong supporter of the United States and its citizens.
“Our company is committed to diversity and inclusion in all of our business activities and we are proud to continue to serve as an ambassador for that message,” Taco Bell said in a statement.
“We are also proud to be a founding member of the Kennedy Family Foundation and its ongoing efforts to honor the legacy of our namesake and the Kennedy family.”
President Trump called on Congress to pass a resolution that would rename the iconic fast-casual chain, which has been named the nation’s most profitable restaurant chain by the restaurant industry watchdog group Restaurant Association of America.
In his statement, Trump said that while his administration has not yet taken any steps to address racism or anti-Semitism, the country is “determined to make a change” in the name and culture of the chain and to “strengthen our community in a meaningful way.”
The chain has long been the subject of controversy for its treatment of Latinos and women.
In the past, Trump has called for the chain to “go back to work” and have “better” food and to hire more women.
The chain said last year that it would “evaluate its future direction” following Trump’s order that all businesses in the U.
“Go back to the drawing board,” the chain said.
“Our mission remains the same.
We are dedicated to bringing delicious food to people in our communities.”
The company said it would also “continue to support our employees and communities in the fight against racism and anti-Semitic hate.”
“As we move forward, we will continue to focus on creating a better dining experience for all,” the company said in its statement.